Choose the right objective
Start with a business outcome such as awareness, traffic, engagement, leads or sales. The campaign objective should match the action you want people to take and the measurement you will use.
Define a useful audience
Begin with a clear customer profile: location, needs, buying context and exclusions. Keep targeting broad enough for the platform to learn, but narrow enough to match the service area and offer.
Build honest creative
Use a clear first line, one main message, readable design and a relevant call to action. Show the real product or service. Avoid exaggerated results, misleading before-and-after claims and unlicensed images.
Set a testable budget
Choose a budget you can afford to learn with. Test one meaningful variable at a time, such as creative or audience. Allow enough time for delivery before making a decision, unless the campaign shows a clear policy or technical problem.
Measure the full journey
Review reach, click-through rate, cost per result and lead quality. Connect ad results to actual conversations and sales. A cheap click is not a successful campaign if it produces no relevant enquiry.
Before publishing
- Landing page and contact route work on mobile
- Ad copy and image match the offer
- Privacy and consent requirements are considered
- Tracking events are tested without collecting unnecessary data
- Results and stop conditions are written down