Privacy Basics

Privacy and Cookies Basics for Small Business Websites

Build trust by understanding what data your website collects, why it collects it and how visitors can make informed choices.

Privacy and cookies basics thumbnail
Privacy and cookies basics thumbnail

Map the data you collect

List form fields, account details, analytics events, advertising cookies, payment data and support conversations. Collect only what your service genuinely needs and document where it goes.

Explain purpose and retention

Tell visitors why data is collected, how long it is kept, who processes it and how they can contact you. Use plain language and keep the policy consistent with your actual tools and workflow.

Understand cookies and consent

Some cookies are needed for core functions while others measure usage or support advertising. Check the rules that apply to your audience and provide a lawful, clear choice where consent is required. Do not treat silence as an informed choice when the law requires opt-in.

Protect contact and order data

Use HTTPS, limit access, secure accounts, update software and avoid sending unnecessary sensitive information through chat or email. Have a simple process for handling access, correction or deletion requests where applicable.

Review third-party tools

Analytics, advertising, forms, payment providers and embedded media may process data under their own terms. Keep an inventory, link to relevant policies and remove tools you no longer need.

Trust checklist

Legal note: This is general educational information, not legal advice. Check the laws and platform requirements that apply to your business and visitors.