Use one clear call to action
Tell visitors what will happen when they click: request a quote, ask about availability, book a consultation or get product details. Include the context they should send so the first message is useful.
Ask only helpful questions
Qualify a lead with a small number of relevant questions such as service need, location, timeline and budget range. Do not request sensitive information that is not necessary for the conversation.
Create a response process
Set business hours, a first-response target and a simple way to record status. Use saved replies carefully, but personalise the conversation and confirm what the customer actually needs.
Follow up with consent
Explain whether a person will receive follow-up messages and respect requests to stop. Avoid spam, purchased lists and repeated messages that do not add value.
Measure lead quality
Track source, response time, qualified conversations, quotations and completed work. Review which pages and campaigns produce useful enquiries, not just message volume.
WhatsApp checklist
- Visible and accurate WhatsApp number
- Clear CTA with pre-filled but editable context
- Short qualification flow and human response
- Consent-aware follow-up and data handling
- Simple lead status and outcome tracking